Trademark Registration and Protection with a Lawyer

Hungarian, European Union and international trademarks, from clearance searches to registration

A well-chosen name, logo or brand identity is one of the most valuable business assets today. You spend years building it, invest in its growth, and your customers come to recognise you by it. Yet it is surprisingly common for businesses to discover that someone else has already registered the same or a very similar name only when a cease-and-desist letter arrives or when they decide to expand into new markets.

A registered trademark grants exclusive rights to use the mark and enables you to take action against unauthorised use that could be confused with your brand or unfairly takes advantage of its reputation. As a lawyer, I support you throughout the entire trademark registration process.

How Can I Assist You?

Trademark searches and risk assessment

Before filing an application, we check whether an identical or similar trademark has already been registered for your chosen name or logo. This helps you avoid committing to a name that you may not be able to use in the future.

Hungarian, European Union and international trademark applications

I help you determine the territories and classes of goods and services for which you need protection, and prepare your trademark application.

Legal representation during trademark registration proceedings

I guide you through the entire procedure and represent your interests if the relevant trademark office or a third party raises an objection.

Opposition and cancellation proceedings

If someone applies to register a trademark similar to yours, you can oppose the application. If your own trademark is challenged, I represent you in defending your rights.

Who is this service for??

  • Businesses launching a new name, product or brand.
  • Companies that have been using their name for years but have not yet registered it as a trademark.
  • Franchisors whose business models rely on the consistent use and protection of their brand.
  • Businesses planning to expand internationally, including into the UAE.

What do we focus on??

The right scope of protection. A trademark protects the goods and services for which it is registered. That is why it is important for the application to cover both your current activities and your planned business operations.

The right territories. Trademark protection is territorial, meaning it applies only in the relevant jurisdiction. If your business operates internationally, it is worth considering in good time where you need trademark protection.

Frequently Asked Questions

When should I apply for a trademark?
As early as possible, ideally before you begin using the name or logo widely.

Does a Hungarian trademark protect my brand in the UAE as well?
Trademark protection is territorial. If you plan to operate in the UAE, you should consider securing separate protection for your brand there. I can assist you with this as well.

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